The Outdoor Media Association (OMA) has announced the finalists for the inaugural 2024 OMA Creative Awards, celebrating creativity across six categories.
Cactus Imaging, Grand Print Services, and Omnigraphics are the printers for some of the finalists, for the following campaigns:
Printer: Omnigraphics
Campaign: From Space to Your Place (Best Classic Campaign category)
Advertiser: Telstra
Agency: +61
Printer: Cactus Imaging
Campaign: The Fall Guy – Death-Defying Live Action Billboard (Best Innovation or Sustainability Campaign category)
Advertiser: Universal Pictures
Creative: Universal Pictures
Printer: Grand Print Services
Campaign: Holiday Special Builds (Best Special Build Campaign category)
Advertiser: Amazon XCM
Creative: Amazon & MBCS
Other finalists include:
Best Classic Campaign
Printer: ADS Australia
Campaign: Black Friday Sale
Advertiser: Kitchen Warehouse
Agency: Special Group
Campaign: Welcome to Melbourne
Advertiser: Specsavers ANZ
Creative: Special Group
Best Digital or Programmatic Campaign
Campaign: Billboard Breakthroughs
Advertiser: NIB
Creative: Dentsu Creative
Campaign: Storm Season
Advertiser: Suncorp Insurance
Creative: ArtBot
Best Innovation or Sustainability Campaign
Campaign: Healthier Ways
Advertiser: Zespri Kiwifruits
Creative: Dentsu Creative
Best Small Format Campaign
Campaign: Ban the Burn
Advertiser: Ocean Spray
Creative: The Reactor
Campaign: Banana Gym Pass
Advertiser: Australian Bananas/Hort Innovation
Creative: Thinkerbell
Best Multi-Format Campaign
Campaign: Black Friday Sale
Advertiser: Kitchen Warehouse
Creative: Special Group
Campaign: Welcome to Melbourne
Advertiser: Specsavers ANZ
Creative: Special Group
Best Special Build Campaign
Campaign: Black Friday Sale
Advertiser: Kitchen Warehouse
Creative: Special Group
OMA CEO Elizabeth McIntyre said, “The response to the first-ever OMA Creative Awards has been outstanding – the volume of entries was far greater than we anticipated, which is a clear signal of the strength and vibrancy of Out of Home in Australia.
“The diversity and quality of the submissions from creative and media agencies, our members and marketers alike are a testament to the powerful role outdoor plays across the advertising ecosystem.”
Winners will be announced on 4 April.
The event will also reveal the prestigious Grand Prix-winning campaign, with the lead creative team awarded a trip to the Cannes Lions Festival of Creativity in June.
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