Pictured above: Grand Print Services’ print in The Original Margarita campaign
Cactus Imaging, GSP, Grand Print Services and Print Effect have come up tops at the Outdoor Media Association’s (OMA) Creative Collection Q1 2023 competition.
Cactus Imaging was the printer that won the Big, Bold, and Bright category – the winning campaign was ‘The Super Mario Bros. Movie turned Melbourne Central into Mario Central’.
GSP was the printer that got an Honourable Mention for the Best Use of Multi-Format for the World Pride/Mardi Gras 2023 campaign.
Grand Print Services was the printer in The Original Margarita campaign which won Innovation in Out of Home.
As for Print Effect, it was the printer involved in the Ride with Pride campaign that won Out of Home for Good.
The Christian O’Connell Show – Gold 104.3 (Melbourne) campaign won the Best Use of Multi-Format category, the Takeover with your Team Colours won Best use of Digital and SCA’s Triple M Footy Dynamic Execution got a Honourable Mention for Best use of Digital but no printers were involved in these campaigns.
In addition, the OMA said submissions increased dramatically this quarter – with 43 entries up from 31 for the same quarter last year.
OMA CEO Elizabeth McIntyre said, “I was excited to see the breadth and depth of the entries for my first Creative Collection judging session. What stood out for me was the clever use of technology while still staying true the fundamentals of what works in Out of Home (OOH) advertising.
“The competition is an excellent one-stop-shop to see the best creative work that is out and about, and this quarter did not disappoint.”
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at firstname.lastname@example.org.
Sign up to the Sprinter newsletter