Cactus Imaging wins big at OMA’s Creative Collection Q2 competition

Cactus Imaging has been named as the biggest winner of the Outdoor Media Association’s (OMA) Creative Collection Q2 competition, being awarded in three of the eight categories.

Cactus Imaging won the Big, Bold and Bright category for The Boys Season 3 large format project it created for Amazon Prime Video.

It also won the Best Use of Digital (joint winner) and Innovation in Out of Home categories for the F1 Melbourne for Kayo Sports and Top Gun 3D for Paramount Pictures projects respectively.

Print Effect won the Q2 Grand Prix and Out of Home for Good category for the NAIDOC Week 2022: Get Up! Stand Up! Show Up! project it created for NAIDOC, Transdev Sydney, ALTRAC, Transport Canberra & City Services and Canberra Metro.

It also received an honourable mention in the Big, Bold and Bright category for its Mint to Be project for the Royal Australian Mint.

BMG and OnMedia won the Best Use of Multi-Format category for the YSL Beauty Zones project for L’Oreal – YSL.

No printers were involved in the second Best Use of Digital joint winner project, which went to Tourism New Zealand for the Secret Travel Agent project, and Out of Home for Good honourable mention, which went to NSW Department of Customer Service for the COVID Winter Campaign CALD May – August project.

OMA CEO Charmaine Moldrich said, “This quarter we saw how an effective Out of Home advertisement can start with a single good idea. This was exemplified in the NAIDOC campaign, Get Up! Stand Up! Show Up! which won the Out of Home for Good category and was awarded the Q2 Grand Prix.

“The Out of Home for Good category was introduced in 2021 to celebrate effective creative developed for a government body or charity/not for profit campaign.”

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