Printing professionals worldwide are encouraged to declare their love of print by sharing ‘printspiration’ across their social media channels in celebration of the annual International Print Day by using the hashtag #IPD24.
This year’s theme is #PrintLife, which represents lives in print – what we do, where we do it, who we do it for, and why a print is a fun and rewarding career.
#PrintLife also represents the industry’s emotional attachment to the tangible medium of print when it comes to celebrating important moments, creating keepsakes, and everything in between.
“This year is the 10th anniversary of International Print Day, and the annual mission to take to our socials and declare our love of print continues to grow worldwide,” International Print Day founder and Intergalactic Ambassador to The Printerverse at Print Media Centr, Deborah Corn, said.
“With workforce development being a universal problem in the industry, #IPD24 is the perfect opportunity to share the cool printed products we can create, how print media supports digital media as a powerful communications channel, and help transform the reputation of print from an antiquated to a modern technology.”
Last year’s event generated more than 11 million impressions, with almost 200 million impressions for the International Print Day hashtags recorded to date.
“Print is already a big part of people’s lives, especially when documenting and celebrating milestones and special occasions. I chose #PrintLife as this year’s theme to focus on the advances in printing technology that make it a customisable canvas to decorate our homes and businesses, light up our favourite soda bottles with printed electronic labels, and create interactive experiences with digital bridges to online media,” Corn said.
“There are so many print applications consumers are unaware of; International Print Day is the perfect opportunity to engage and inspire your audience and make new connections and customers by showing off what you can do.”
Download the International Print Day 2024 poster PDF created by Craig Bower, Design That Rocks at internationalprintday.org. Add some bling by downloading the open .ai file to show off your embellishment capabilities.
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