The Outdoor Media Association (OMA) has announced that CEO Charmaine Moldrich will be leaving the business in June 2023.
Moldrich joined OMA as CEO in 2010 bringing with her 30 years of experience from working in a variety of sectors including media, the arts, higher education and government as a marketer. Moldrich has been an integral part of the out of home industry’s growth in a rapidly changing, technology driven world.
During her time with OMA, Moldrich ushered in MOVE (Measurement of Outdoor Visibility and Exposure), a platform which delivers accurate industry-wide OOH audience measurement – an Australian first.
In the years since, Moldrich has consistently built the credibility, visibility and impact of the OMA to the point of representing close to 100 per cent of the OOH market in Australia. The next iteration, MOVE 2.0 is currently in development to launch under the new CEO in 2024.
“It’s a bittersweet moment, but after more than a decade working in an industry it is time to move on. Out of Home (OOH) has become so much a part of my life and I’m extremely proud of what we’ve accomplished in that time – particularly how we’ve seized the opportunities of digital OOH and developed tools to help advertisers, buyers, and planners understand the effectiveness of the channel,” Moldrich said.
“While there’s much more to do, I know it is the right time to step away and create space for new energy and ideas, to shepherd the industry into the next phase.”
This year Moldrich was the joint winner of the coveted World Out of Home Organisation’s Leadership Award, in recognition of her contributions to the OOH industry.
Moldrich will be taking six months off to recharge and revitalise, before she considers her next move.
Charles Parry-Okeden, OMA Independent Chairman said: “The industry would not be where it is today if not for the judicious yet aspirational leadership of Charmaine. While we pay tribute to Charmaine’s legacy, we also look forward to finding a replacement to lead the OMA and MOVE into the future.”
To register expressions of interest or to have a confidential discussion about the CEO position at the OMA and MOVE, contact Alex Jervis, Johnson Partners, team@johnsonpartners.co
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.
Sign up to the Sprinter newsletter