Durst Oceania has welcomed the appointment of Chris Schowalter as global sales director of Software after 14 years with Fiery.
Schowalter brings more than 20 years of print experience to Durst – primarily in inkjet. For the last four years he was global sales director – large format and specialty production at Fiery and prior to this held a number of product and marketing roles at Fiery for almost 10 years.
Durst Oceania managing director, Matt Ashman, said Schowalter’s appointment will reinforce the company’s strategic focus on expanding software solutions for printers globally.
“It is great to have Chris on board with Durst,” said Ashman following the announcement of the appointment at Printing United in Las Vegas earlier this month.
“Chris’s role is a new addition and has been required as the software team needs to expand to grow alongside our increasing sales in the market. Chris’ experience in the software industry with other vendors will be invaluable to the Durst business and will assist us to implement further expansion in the near future,” Ashman said.
“Durst not only delivers the highest quality printer hardware, but truly provides customers with an end-to-end solution that leverages software to increase productivity and reduce touch points is impressive to say the least. I am honoured to join the Durst team and share my 25 years of software and colour expertise to help our customers boost productivity and increase process efficiency through advanced software solutions,” said Schowalter.
“We are thrilled to welcome Chris Schowalter to the Durst team,” said Durst Software & Solutions business unit manager, Michael Deflorian.
“His expertise and vision will be invaluable as we continue to innovate and expand our software solutions worldwide”.
Deflorian said Schowalter possesses a profound understanding of the evolving software technology landscape and its intersections with workflows and print equipment. His extensive experience in both the United States and Europe has provided him with a comprehensive understanding of global business and opportunities.
Throughout his career, he has consistently ensured that customers have access to the right solutions to overcome their bottlenecks and pain points, supported by the appropriate channels or direct partners. His customer-centric approach and strategic vision have consistently delivered exceptional results.
In his new role, Schowalter will lead the development and execution of Durst’s global sales strategy for the software division, while supporting the company’s international sales teams. He will also play a key role in strengthening customer relationships, identifying customer needs, and driving efficiencies throughout the process following the ‘Pixel to Output’ strategy.
“Today, we recognise that customers not only require productive and reliable printing systems to address the trend of shorter lead times, but also seek to automate production processes to reduce operational costs. With our comprehensive 360-degree offering, we provide a complete solution that gives us a clear competitive advantage,” said Christian Harder, Durst Group VP sales.
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