Pantone’s experts have completed a global search for the latest in colour influences and have named the Pantone 19-4052 Classic Blue as the Colour of the Year for 2020.
The Classic Blue colour is described as being elegant in its simplicity and suggestive of the sky at dusk while also instilling calm, confidence and connection.
“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on,” Leatrice Eiseman, executive director, Pantone Color Institute says.
“Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
Pantone says as technology continues to race ahead, it is easy to understand why we gravitate to colours that are honest and offer the promise of protection.
The Classic Blue colour is also described as being “non-aggressive” and “easily relatable”.
The Pantone Color of the Year selection process involves Panton’s colour experts combing the world for new colour influences. These can include the entertainment industry and films in production, travelling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles and socio-economic conditions.
Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events.
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