Colorado set for VI appearance

Océ Australia is bringing its new pop-up showroom, complete with the Océ Colorado 1640 roll-to-roll printer, to Visual Impact Sydney, the first trade show in the country it will be featured at.


The Océ Colorado features Océ’s UV-gel ink technology, which the company says allows the image to be pinned instantly to media via an LED ‘pre-cure’ process prior to full curing once the image is complete.


The machine will be teamed with an Océ Arizona 2280GT UV flatbed printer at the show.


Brisbane printers were the first in Australia to experience the pop-up showroom when it visited New Farm for a couple of weeks in July.


Dale Hawkins, senior marketing manager, Océ Australia says the company is hoping the same formula will be equally well received at the Sydney Showground.


Hawkins explains, “The Colorado has generated enormous interest to date, and the pop-up showroom setup is designed to allow visitors to really experience the speed, automation, quality and flexibility which allows you to print more for less – and put more money into your wallet.


“Visitors will be able to watch live demos of the Colorado producing a range of applications, learn about UVgel technology and why we believe it is the future of print, and talk to our product and technical specialists about how this technology could fit their particular business situation. Plus, we have an innovative new ROI tool which will allow visitors to crunch the numbers and see just how much of an impact the Colorado could have on their productivity and profits.”


A company spokesperson says, “There also seems to be plenty more attractions planned, the Océ Australia team will demonstrate plenty of ways to put more dollars in your hip pockets as well as some special VI deals for orders written at the show.


“For those who book a demo ahead of time, there will also be a couple of movie tickets to pop in their wallet.”

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