Colorite selects RealTimeImage online proofing technology

Colorite selected RealTimeImage online proofing technology to accommodate the needs of its major print and packaging clients, which includes Goodman Fielder, Allied Foods, Frucor, Healtheries, Heinz Watties, and Hansells. RealTimeImage worked with New Zealand and Australia-based Xelion to provide Colorite with its new RealTimeImage solution.

Keith Bainbridge, Colorite director, says, “We pride ourselves on being constantly geared for growth, and that is one of the main reasons for our on-going ability to provide the best for our clients. The expansion of online proofing and approval management is a global reality, and will be a key focus of our activity going forward.

“Our growth has been achieved through a cohesive strategy of innovation and improvement in the way we do things. Colorite operates either the latest or the most appropriate technology to manage clients’ digital content, and we will continue to invest in technology such as RealTimeImage’s RealTimeProof. This will help ensure that we continue to provide the best service to our clients.”

With RealTimeImage, Colorite’s customers will now be able to remotely and securely collaborate and proof their product development projects online and in high resolution via any internet connection.

According to Colorite, RealTimeProof solutions dramatically reduce costs and time required for conventional proofing by enabling all workflow partners to collaborate in real time, on original, full-resolution production images, with a complete set of and approval management tools.

Colorite selected RealTimeImage’s RealTimeProof Express solution, which received a prestigious 2003 GATF InterTech Award, as the base technology for the solution. RealTimeProof Express is the hybrid ASP/local system that combines the workflow management efficiencies of the RealTimeProof ASP with a local, high-resolution streaming server. Colorite is utilising RealTimeProof Express in conjunction with a Private label configuration of the RealTimeProof ASP. RealTimeProof Private Label is a customised branded site, which allows optimal accommodation of the company’s specific approval requirements and workflow.

Ana Sever, Xelion managing director, is enthusiastic about being able to offer and support RealTimeImage in New Zealand. “RealTimeProof Online proofing approval management solutions are exactly the type of capability New Zealand and Australian markets are demanding. Marketing, creative, and production staff find RealTimeProof very attractive.

“RealTimeImage’s innovative approach, tailored solutions, and emphasis on customer needs underpin their success to date. They are constantly developing new features and enhancing their performance to meet customers’ needs. This approach will be the key to sustaining competitive advantage in the region.

“For Colorite, the major benefit will be efficient approval management.
By adding tools that create accountability and enable job progress, Colorite will be able to deliver quality jobs in a fraction of the time. RealTimeProof substantially reduces time to market and costs associated with print and packaging proofing and approvals.”

Les Bovenlander, RealTimeImage regional director for graphic arts,
says, “We are very excited to be associated with Colorite and Xelion, two very well respected and progressive companies serving the print and packaging community in New Zealand and globally. Together we’re opening the door for New Zealand, Australian and rest of the Asian Pacific market to benefit from RealTimeProof technology, as many other leading print providers in commercial and packaging have already done worldwide.”

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