The D-Print competition is a collaborative program with Fuji Xerox Australia clients. The aim is to grow digital print market opportunities by encouraging the creative community to ‘give digital a go’.
Judged by a panel that included Garry Knespal from GASAA, David Terrazzas from AGDA and Neil Bowen representing PIAA, the winners were chosen based on the originality of their work. Each entry had to be accompanied by a written outline of the benefits of Xerox digital printing. Entrants also had to submit a sample of their entry, digitally printed on a Xerox DocuColor 2045, DocuColor 2060 or DocuColor 6060 digital colour press to be considered for the main prize.
The prize for best entry – $10,000 worth of personalised travel – was won by Grant Nicol, Owner of Copy Captain in Melbourne. Copy Captain’s unusual entry was an oversize A3 test marketing application used to launch the street magazine Large in the UK. Developed and designed by Harry Rekas and Tom Richter of TDH Pty Ltd in Melbourne, the application was a 10-page book that included a mock-up of the Large magazine cover featuring a dwarf on a boogie board being eaten by a shark.
“It was a one-off piece that worked really, really well for Copy Captain and TDH,” says Bruce Wallace, Copy Captain manager.
“Harry and Tom urgently needed superior quality copies of their test marketing application for a presentation to an ad agency in New York. Printing the application digitally on Xerox’s DocuColor 6060 allowed us to truly represent what Harry and Tom was after and at the best possible quality.”
In fact, the application not only wowed the advertising agency in New York, the Large cover also picked up the ‘Consumer Specialist Front Cover Of The Year’ Award at the 2003 Consumer Magazine Design Awards in the UK.
Brett Maishman, Fuji Xerox Australia industry marketing manager, says, “Copy Captain’s entry was truly outstanding. The quality of the print was superb, the design was innovative and the application itself was really unusual and off-the-wall.”
Starting out in 1998, Copy Captain has a large advertising agency and corporate clientele, printing a range of applications including business cards, invitations and brochures, crediting it success to its pride in offering customers a fast, top quality print and copy service.
In 2003, the business decided to upgrade its Xerox DocuColor 2060 to create extra capacity to cope with the surging demand for short-run colour work. After assessing a range of colour digital printing equipment on the market, Grant Nicol, Copy Captain owner, says that the Xerox DocuColor 6060 digital colour press was a “natural progression” upgrade solution for the centre.
“We were really impressed by the quality and the speed of the DocuColor 6060, along with its incredible reliability,” says Nicol.
“The 6060 is a very robust and sturdy piece of equipment and we’ve had very minimal downtime since installing it in December 2003.”
Another key feature that drew Nicol to the DocuColor 6060 was its ability to print on heavier stocks, which has broadened the range of applications Copy Captain can offer to customers.
“Since installing the DocuColor 6060 we have really extended our focus on high-quality colour business cards, which can now be printed on a range of card stocks. We are also looking at delving into variable data products in the very near future,” says Nicol.
Copy Captain has also bumped up production significantly, with the DocuColor 6060 increasing turnaround times at the centre by 30 per cent.
“At Copy Captain, our two main goals are to complete our customers’ jobs in the fastest times possible, while also achieving the best quality results for them. The DocuColor 6060 allows us to achieve these two goals each and every time, allowing us to remain competitive in the marketplace,” says Nicol.
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