Sydney printer Dashing Print has revealed its major business rebrand, dropping print and changing its name to simply Dashing after striking a partnership deal with US-based shopper engagement company.
The 30-year-old printer has restructured its core business philosophy around the three pillars of print, technology and design in order to strengthen its service to the retail sector.
After signing an exclusive agreement with New York’s ComQi Inc, Dashing has rebranded itself into a unified print and digital service which it says encompasses large format print, online campaign management, creative and graphic design and digital screens.
Managing director for Dashing Russell Kavnat says the printer has embraced digital more than ever in its official company rebrand in a bid to fortify Dashing’s connection with its high-profile retail clients, which includes David Jones, Seafolly and Athletes Foot.
“Over the past two years we have been working hard to build a fully integrated offering for our customers, meaning greater efficiencies for them as well as reducing the number of suppliers they work with. The Dashing Group can now partner all retailers wanting to produce in-store executions from concept to delivery,” says Kavnat.
“As digital plays an increasingly important role for retailers wanting to offer a premium experience to their customers, Dashing is delighted to now give our clients access to this world leading technology. In both print and digital we have the retail environment covered.”
[Related: Rawson Print in sizzling rebrand]
In a company statement, Dashing unveiled its universal rebrand alongside its freshly inked deal with ComQi Inc to clients and stakeholders.
“Rounding out its refreshed offering is Dashing Design, where a team of ten industrial and graphic designers will provide clients with an end to end service from strategic concept development to design and finished art,” the statement reads.
“Much of the work designed by Dashing is manufactured in its state of the art facility in Sydney and then distributed Australia wide.”
With production based in Lane Cove and head offices in North Sydney and Melbourne, Dashing has long been a dominant player in the wide format market.
The company last year made a major move to a new production house in Sydney’s lower North Shore and installed a fleet of new presses including two P Indigos, supplied by Currie Group, two HP Latex 3000s, and a HP Scitex FB10000 flatbed printer.
Dashing also acquired Sydney-based printer On Demand in 2015 as part of its expansion strategy.
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.
Sign up to the Sprinter newsletter