Deadline extended for ACA awards

The 27th Australian Catalogue Association (ACA) Awards entries deadline has been extended, printers and their clients now have until Friday June 15 to their entries in.


The association says its 2018 Awards are bigger than ever, with a stronger focus on effective retail marketing, and new categories, including Point of Sale, Direct Mail, Customer Insights and CSR.


Kellie Northwood, CEO, ACA, says, “Each year we are seeing brands evolving their catalogues to

become more mature and sophisticated in their content, design, layout and printing.


“As we see the catalogues mature, so do the stories behind them. It is terrific to see companies getting involved in the new categories, showcasing how strong the industry is.”


The entries provide a chance for all retailers, large and small, to showcase their best work. The ACA recommends entrants provide the judges with a story behind their campaign, noting the more information and skills shared, the greater the chance of going home as a winner.


The ACA says campaigns must have been created in Australia or New Zealand, however distribution in other parts of the world is also accepted.


“Further, this year we are launching our first International Awards with New Zealand joining in the open categories and taking on their Australian colleagues,” says an association spokesperson.

Samples and reference material must be received by Friday, June 15, with judging to take place over two weeks in Sydney, Melbourne and Auckland with over 60 judges from creative agencies, retail

marketing teams, production and distribution.


The awards night will be held at the Melbourne Convention and Exhibition Centre on Friday 7th September 2018, with comedian Dave O’Neil as the Master of Ceremonies.


Northwood says, “The ACA Awards began as recognition to Catalogues and is now a true retail marketing awards program recognising Catalogues, Direct Mail, Loyalty, Point of Sale and more across all retail market sectors. From concept to campaign development, photography to production the hard work across the collective industry is builds into a night of nights, when the industry celebrates together its innovation, diversity, creativity and success.”


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