Deering is hoping that the company, which supplies metallic and holographic films to the printing industry, will flourish under his leadership and will benefit from the hard work of his predecessor in establishing its firm foundation.

“Tesa did a good job at getting the business started, and now it is time to take that business forward,” says Deering.

“The move was all about opportunity for me. It was a tough choice to leave Printing Industries after eight years, but it was an opportunity for me to take on the leadership of a small business. The best thing about it is that I’m still in the printing industry, the industry that I love.”

Deering says that he has a number of strategies that he will be implementing into the business, and believes the company has what it takes to square up to the larger players in the industry.

“The challenge is that there is a number of ways to grow a business. I can either go to users of foil and convince them to use our foil, or the more challenging angle, to go to the people who actually specify the foil. The start of the chain is the designer, and we need to focus on how we can promote the use of metallic and holographic foils at that end of the industry.

“As our name implies, there is no doubt that we will be looking at other opportunities down the track to supply other products to the industry. The focus for now however is on hot stamping foils.

The primary difference in the running of the business, says Deering, is the new warehousing facility the company has established.

“Since we now have a warehouse in Melbourne, we have a substantial range of holographic and metallic foils on hand here in Oakleigh. We are now ready to provide the industry with the service it deserves and desires,” says Deering.

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