Outdoor media company QMS is switching on 29 digital outdoor inventories by the end of this month across south eastern Australian cities. QMS, which is a subsidiary of the international company q.media has just installed a digital portrait in one of the most sought after locations in Melbourne, The Flinders, which it says will deliver a monthly audience of more than 4.9m contacts.

This will number 21 of the 29 digital inventories QMS has installed following its recent launches of outdoor media in Adelaide and in Brisbane. The company says these new inventories mark a milestone in the company’s short history which has seen more than 180 per cent growth in its static and digital billboard portfolio in the last 12 months. While digital inventories represent a small number of outdoor media, the numbers are growing with recent APN Outdoor data recording a FY15 revenue growth of 11 per cent, which was mainly driven by a 118.2 per cent growth in digital outdoor. The overall digital revenue growth was $32.3m which increased from $14.8m compared to the year before. The company’s static media increased by 3.5 per cent to $218.3m compared to $211m from the year before. Barclay Nettlefold, QMS CEO, says the company is excited to be able to see these iconic locations come to life, and light up Melbourne’s CBD as well Brisbane’s The Valley and Adelaide’s The Hindley. Nettlefold says, “We are serious about providing advertisers with quality landmark digital solutions, and ‘The Flinders’ is the third landmark digital billboard we have switched on in the past month, with more to come.” He says the company plans to further enhance its growing national digital portfolio and develop more digital inventories across all metro markets in coming months.

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