Sydney printer Digitalpress has moved to a new site more than twice the size of its old one, and upgraded to the latest Kodak Nexpress 3300.
Director Theo Pettaras says the 600sqm Waterloo facility is two and a half times bigger than the old Surry Hills shop, and gives the company big growth potential with access to new clients, and says it suits its changing strategy.
“We used to rely a lot of foot traffic so the Surry Hills location was a shopfront, but now we have more established clients and people know who we are,” he says.
“We now rely more on referrals and advertise online and with social media, along with a lot of pavement pounding – which is more important now because customers are fickle and being there in person is the best way to keep loyalty.”
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Pettaras says changing demographics in Surry Hills means there is more residential and less of the kinds of businesses he targets, making Waterloo a better location.
He also wanted to avoid the impact of construction on his doorstep with the new light rail line from Central to Randwick beginning soon.
Pettaras says Digitalpress has grown 30 per cent in the past three years and with the new facility he is hoping for 15 per cent this year.
“We are focused on what we do best and not trying to be everything to everyone,” he says.
“We tried becoming a multichannel marketing company and getting heavily into web-to-print a couple of years ago but we have got out of them and are focused on business-to-business.
“They didn’t work for us, I read the market wrong. So we went back to basics and moved on.”
Pettaras says he upgraded to the Nexpress 3300 from its previous generation, his third Nexpress in a row, because he liked the performance and service of the previous machines.
He says the improved quality, efficiency and output make him more competitive on longer runs, allowing him to bring work back in house that he used to outsource to offset printers.
“It has better and finer definition than I have ever seen, a wider colour gamut, big efficiency savings, and a longer sheet size up to 90cm, along with great new features like HD dry toner ink,” he says.
Kodak’s British boss Mayo Martin visited Digitalpress for the installation. Martin is now effectively the head of Kodak in Australia with Steve Venn moving on and not being replaced.
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