Diversified communications provider, Direct Mail and Marketing, is now known as Engine with the new brand name and rebrand a reflection of the broader range of services now provided by the company to the sport, health and corporate sectors.
DMM has been a leader in the direct mail space for decades but in more recent years has diversified into an expanded range of areas including print, fulfilment, apparel and digital automation for its national customer base which includes around 40 professional sporting organisations.
Its services include digital print, wide format, direct-to-film for apparel, mailing plus a range of finishing including die cutting and fulfilment.
Engine CEO Scott Allen said the rebrand is about building on the strong foundation and representation of DMM to strengthen it for the decades ahead.
“This decision has been made to future-proof our organisation and to breathe new life into the work we do every day,” Allen said.
“We want to build upon the foundations that our work as DMM has built and enter into a new phase of our lifecycle, becoming synonymous with a new name and a company narrative that fits the direction we are taking this company in.”
Allen said the rebrand indicates that the company is the ‘engine’ of its customers – the unseen machine behind businesses which can simplify the complex.
“Engine is a technology and data driven organisation that helps businesses facilitate their ideas, streamline their operations and connect to the customers,” Allen said.
“We exist to be the momentum that drives clients to deeper connections with their customers. We do it to connect businesses to customers, customers to emotion and products to people. Our commitment to data allows us to do this unlike any other.”
Engine has also launched a new website showcasing its service offering: https://www.weareengine.com.au/
“We are truly excited about this new journey for our organisation,” Allen said.
DMM was purchased by Fandata Pty Ltd in October 2020, a company made up of investors with backgrounds in professional sport. Allen has over 25 years experience in the print industry and was appointed CEO in October 2020.
It has 45 full time staff and during busy periods another 50 casuals are employed each day.
The launch was celebrated recently at the Brick Lane Brewery in Melbourne with suppliers and staff attending. Check out the pics:
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