The promotion based on the theme, “the cliché” features five new typefaces created by French typographer Jean Francois Porchez. According to Doggett, the outcome is an interactive and colourful piece consisting of a folder, A5 postcards, type catalogue and a deck of cards.

KW Doggett collaborated with Sydney-based design studio Naughtyfish for the promotion. The outcome is an exploration of typefaces through the use of clichés and includes handy hints for printing.

The promotion showcases a variety of stocks, weights and printing processes including screen printing, four colour process, various foils and a digitally printed postcard using an HP indigo 5500.

According to Doggett, Conqueror is a tactile and luxurious collection of papers and boards ranging from 90gsm to 400gsm. It is available in a variety of finishes such as CX22 – smooth and ultra polished, Wove – a rich warm sheet, Laid – classic doubled lined design and Laid Digital – an indigo certified sheet.

As well as FSC certification, the emissions produced in the manufacture and delivery of Conqueror to KW Doggett’s warehouses throughout Australia, have been offset by the Carbon Neutral Company.

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