Double digit April growth for OOH industry

The OOH industry has logged an 11 per cent jump in April earnings, hurtling past last year’s $49.5 to a net revenue of $55.3m.

The Outdoor Media Association (OMA) posted the double digit growth, coming on the back of the first quarter of 2016’s stellar 18 per cent revenue spike.

April figures are slightly down however from last month’s ‘all time high’ $70m revenue which trounced 2015’s corresponding period by 19.6 per cent.

Year-to-date revenue is tracking at $233m, up 16.9 per cent from last year’s $199m.

Coming out on top again were roadside billboards, representing $23.7m of the month’s total revenue, followed by transport advertising and street furniture at $14.8m.

Digital out-of-home advertising holds a substantial stake in the revenue pie, making up 36.2 per cent of earnings, up from last year’s 21.4 per cent.

Impressive monthly figures for the industry come soon after major out-of-home company oOh!media revealed it had secured advertising rights to Brisbane’s domestic airport terminal.

The lucrative deal will see a raft of digital advertising screens added to the space as well as incorporating traditional print marketing, according to oOh!media chief executive Brendon Cook.

The OMA also says OOH has out-performed the total media spend growth, with a 12.5 per cent growth in revenue in comparison to the market average of 8.4 per cent.

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