drupa, with media production company New C, is creating dna (drupa next age) x Imaging, a new five-day convention that will focus on the importance of imaging technologies in print and communication, and bring together active players in the industry.
Why do printed images have a special relevance? What will the future role of AI for photography and print products be? Which quality and sustainability requirements must be met by manufacturers and service providers? And which innovations regarding printed images promise market growth in the future? These and other relevant questions are the subject of dna x Imaging, which will be held for the first time during drupa, which will be held from 28 May to 7 June 2024.
From 1 to 5 June 2024, international experts will offer inspiring sessions to provide business ideas and insights into images and print.
“We see many shared technologies and questions, as well as markets that overlap and mutually drive each other, within the imaging and print business. Therefore, together with New C we developed the new format dna x Imaging, which will present new prospects to the international visitors at drupa as well as concrete business potentials,” Messe Düsseldorf drupa director of print technologies Sabine Geldermann said.
“Photography and print have always gone together: Newspapers, magazines, photo books, packaging and much more are hardly imaginable without printed images. And the relevant technologies, too, show significant parallels. Printing an image is what makes the content relevant. What potential this has for the future will be revealed by dna x imaging,” New C CEO Wolfgang Heinen added.
Media production company New C has decades of experience in the technology, imaging and media industry.
Theme days from image quality to sustainability
The first day of the convention is dedicated to “Imaging Artificial Intelligence: How AI defines the future of imaging and print”. In five short impulse lectures, so-called “inspiration snacks”, known speakers will not only offer interesting background knowledge but demonstrate practical inspiration on how your business can be improved.
A final get-together concludes the programme each day. Further focuses of the programme on each day of the event are: “Tomorrow’s imaging print products” (2 June), “What exactly is image quality – and why should I think about it?” (3 June), “Sustainability as an advantage in competing” (4 June) and “Innovations as driving forces in the imaging and print markets” (5 June).
The dna X Imaging convention will take place during drupa on the stage of the forum dna (drupa next age), which brings innovative drivers of technology and established companies together with newcomers to the industry, young talents and start-ups, and provides insights into the industry’s direction.
The convention can be found in central Hall 7.0, and the cost to attend is covered by the entrance fee for drupa. The conference will be held in English.
Alongside dna X Imaging, exhibitors are encouraged to present their products and services to visitors within the area of the convention, which is expected to be well attended.
Tickets for drupa 2024 are available from the drupa ticket shop. Click here to purchase.
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