Drupa to launch new digital offering

Drupa will soon extend its digital offering with the upcoming launch of a new online portal that aims to increase communication around the tradeshow.

Starting in October, the online platform ‘drupa preview’ will offer exhibitors and visitors with an additional channel for touching base with the sector, discussing trending themes and presenting product portfolios.

The portal will consist of the content formats “Conference”, “Exhibition” as well as “Networking” and aims to bring the community together.

Director of drupa and print technologies Sabine Geldermann said the new digital offering enables drupa to provide the sector with continuous exchange and knowledge transfer and meaningfully bridges the remaining time until drupa for both visitors and exhibitors.

“We have already been working long and hard on enhancing our digital offering. The pandemic has faced us with new challenges and has ultimately been a catalyst for digitisation,” she said.

“With the hybrid drupa we also give those visitors who are unable to travel the possibility to take part in the industry get-together. At the same time, we meet exhibitors’ needs to reach the international community personally.

“Via the portal, the drupa platform therefore unites the global print community in a targeted manner.”

The announcement from drupa comes as more exhibitors cancel their attendance at drupa or have stood up to reaffirm their commitment to the tradeshow. Screen GA was the most recent exhibitor to pull the plug from its attendance, while Kurz expressed its support of the event.

The new online platform is expected to facilitate a continuous exchange of information until the hybrid trade fair in April 2021, which will combine the on-site event with additional digital content.

In the “Conference Area” users will find lectures, videos and interviews – providing a preview of drupa 2021. It will reflect the agenda in terms of content and the knowledge transfer at drupa.

On fixed days and times, those who are interested can take part in the web sessions for free and chat with the speakers. The videos will be available on demand right after.

The “Exhibition Space” aims to bring together what visitors can expect to normally see in the exhibition areas – new products, innovative companies and expert input.

Geldermann said this means visits to the live event can already be planned at an early stage.

In addition, meetings can be set up at the “Networking Plaza”, allowing companies and interested parties to establish live online contact in advance.

The content of drupa preview is free of charge for visitors and after registration, content and videos will be made accessible at any time.

The agenda of live sessions is expected to be announced soon.


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