drupa has released its eighth Global Trends Report with the key finding being overall confidence is on the rise and all regions and markets forecast higher investment in 2023.

The report presents the insights of over 500 key decision makers in the industry, including print service providers and machine manufacturers and other suppliers worldwide.

The survey was conducted by the commissioned partners, Printfuture (UK) and Wissler & Partners (Switzerland) on behalf of drupa.

Sabine Geldermann, director of print technologies at Messe Dusseldorf, said: “Printers and suppliers know they must innovate to succeed in the longer term. The shocks of the last two years pegged back investment, but the survey indicates that the industry expects recovery to start in 2023. All regions and markets forecast higher investment in the coming year.”

Key findings in the report:

Confidence depends on market and region

Globally 18% more printers described their company’s economic condition as ‘good’ compared with those that reported it as ‘poor’. For suppliers the net positive balance was even stronger at 32%. As always, confidence varies between regions and markets. The Packaging market is thriving with Publishing and Commercial facing structural changes from digitisation but with signs of confidence returning.  Regionally the picture is mixed with Europe clearly concerned about the consequences of the Russia/Ukraine war but others e.g., Asia and South/Central America, expect trade to pick up further in 2023 as economic momentum builds post pandemic.

Print volume and investment plans

Analysis of print volume in 2022 by press type, shows continuing decline in Sheetfed offset among Commercial printers matched by increases among Packaging printers. Flexo volumes continue to accelerate for Packaging printers, while all markets reported increased volumes using Digital toner cutsheet colour and all but Publishing with Digital inkjet rollfed colour.

Despite the active decline in the volume of Sheetfed offset in Commercial markets, this was the most popular press type for investment in 2023 across all markets except Packaging, where Flexo led, followed by Sheetfed offset. Digital toner cutsheet colour was the second most popular target for all other markets. Finishing equipment is the second most popular target for investment after new presses.

Web-to-Print

While there was virtually no increase in the proportion of turnover won by Web-to-Print installations between 2014 and 2019, over the last two years the proportion won by that means has shot up for those with such installations. Globally, since 2019 there has been an increase from 17% of turnover to 26% and this major increase is reflected to varying degrees across all markets.

Socio-economic pressures and the global economic market

Socio-economic pressures are having a major impact across the globe, although they vary in influence between regions. For example, 62% of printers in Asia chose Pandemics as the biggest threat, while in Europe this was chosen by 51%. And while 32% of European printers chose Physical wars, this was chosen by only 6% of those in South/Central America. Instead, 58% of them chose the threat of economic recession. Richard Gray, Operations Director at Printfuture, stated: “Socio-economic pressures are increasingly important to printers and suppliers alike, so much so that 59% thought these were now either as important or more important than print market pressures.”

The global economic market has experienced more shocks in the last two years than at any time since the Second World War. Yet this survey shows that print is still a central means of communication in all markets and regions and that while there are challenging times ahead, the industry has both the confidence and the determination to succeed. Wise strategic investment will ensure that printers and their suppliers will thrive.

Infographics and obtaining the full reports

Infographics showing the key findings are attached to this press release. The full report in English will be released by the end of September and available for sale from www.drupa.com. The executive summary will be available for free in German, English, French, Portuguese, Spanish, Russian and Chinese.

drupa has been surveying international print service providers and suppliers since 2013 in order to shed light on industry and global megatrends, market potential and innovations in all key areas of the print industry.

For further information on the drupa Global Trends Report and previously published editions (Executive Summaries), please click here: www.drupa.com/en/Press/Global_Trends_Reports

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter