Dscoop Edge Fusion kicks off with Haim Levit

The four-day Dscoop Edge Fusion – a global HP user group event – has opened with 2500 people globally signing up for education sessions, networking opportunities and demonstrations all designed to help print businesses grow.

Haim Levit, Vice President & General Manager, HP Indigo and Industrial Go To Market, officially launched the event after Dscoop leaders, including Kelvin Gage, chairman of the Asia Pacific Japan region, made their own welcome speeches.

“This has been a chaotic year but I also have mixed feeling as the end of the crisis can be the beginning of new opportunities, opportunities are everywhere and we adapt to the changes,” Levit said.

“Consumer behaviour has changed so company’s are changing categories. What we see happening is print service providers (PSPs) will want technologies and business models that protect them from unexpected events. This means PSPs today are looking for ways to help them be more resilient.”

Levit said the huge upswing in e-commerce and web-to-print has resulted in increased print on demand and small volume ordering.

Commercial print

Levit also provided an overview of the commercial market and explained how opportunities abound for printers looking to add-value to their products through variable data and other features.

“Commercial print was hit hard but not across the board,” Levit said.

“We have seen recovery in some areas of B2B like photos and personalised and personal gifting. Customers that used value-added features like variable data tended to be more resilient in terms of page volumes.

“Using our technology to do something unique enables our customers to differentiate themselves to succeed.”

Comprehensive portfolio delivered

Levit also said despite the pandemic, HP has delivered on its promised innovations with all the presses for the print, packaging and flexible labels sectors announced last year now commercially available.

“We delivered the innovations we promised and we have had many installations and the market has received them very well. We have 125 presses from the new portfolio installed worldwide,” he said.

He also said the new Series 5 100K Indigo Digital Press now has over 30 units installed.

“I believe the 100K is changing the industry, it brings the Indigo technology to a new type of customer. This enables the transformation from offset to indigo and PSPs are now taking a serious look at it.”

In other preview announcements, Levit also referred to a new press that will specialise in security printing for the packaging industry.

Levit will be appearing in a live Q&A with Edge Fusion on day two of the event and all are invited to participate.

“This is only the beginning, we are seeing customers of all sizes adapt to our technology. Customers are making those decisions because of the trust and confidence they have in us,” he said.

Dscoop Edge Fusion: Kelvin Gage

Dscoop’s APJ Chairman, Kelvin Gage, urged participants to maximise the opportunities available over the next four days.

He also reflected on the difficulties faced by the globe in the last 12 months.

Dscoop Edge Fusion
Kelvin Gage, Dscoop’s APJ Chairman, addressed the opening day of the event

“It was the pandemic that paralysed us but we pivoted, we persevered and we have prevailed and this event promises to be truly amazing as we look to make a giant leap into 2021 and beyond,” Gage said.

Dscoop CEO Keith Wilmot pointed out that the HP PageWide community is now also part of Dscoop.

Dscoop CEO Keith Wilmot

“The next four days are going to be incredible so use them to bring your staff together. The name, Fusion, was created for that. We didn’t want to run just a virtual event – we wanted an event that was also community,” Wilmot said.

“We have got some incredible content over the next four days designed uniquely for individual staff members n your team. it is unique and we encourage you to take advantage of it.”

Dscoop host Jeff Civillico

To find out more or to register for Dscoop Edge Fusion, please click here.

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