The company says that while glass has, in the past, been the packaging choice for the marketing of luxury in the personal care and cosmetics markets, designers at leading brand owners like Victoria’s Secret and Merle Norman have used Eastar polymer to develop luxurious custom packaging with the look and feel of glass. The website presents current commercial applications, as well as a challenge for the visitor to try and tell the difference between packaging made with glass and Eastar polymer. Visitors to the site can request a sample to compare the feel as well as the look for themselves.
“People are amazed when told that the packaging is not glass,” said Eastman market development manager cosmetics Burt Karpel, “We see tremendous opportunities for new designs using these materials. Our glass polymers are easy to decorate and shatter resistant.”
Using Eastar polymer, bottles with extremely thick walls can be molded without sacrificing the water-like clarity and aesthetics that the beauty industry expects. Additionally, women will appreciate the durability of glass polymer packaged personal items when traveling. Opening a suitcase to broken bottles could become a thing of the past. As a result of these benefits, several leading cosmetic brand owners have already incorporated Eastar glass polymer into their skin care and liquid foundation packaging.
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