Scott Hoffman, EDP marketing manager, says Maxi has been an extremely successful paper throughout Europe for the IGEPA group of merchants. EDP has gained exclusive distributorship of Maxi in the Australian market.
“Maxi, made at UPM’s Nordland Mill, in Germany, has been carefully engineered to key printing performance specifications, featuring characteristics that are important to both printers and end-users — such as printability, runability and value for money,” says Hoffman.
“EDP continually scouts the globe for new products. Along with that, we’re always watching the horizon for new trends and issues affecting paper manufacture and use.
Hoffman said Maxi’s printability would help printers meet tight deadlines by allowing the sheet to be backed up more quickly; while the price point ensured printers of good value for money.
“Maxi’s structure is unique. It has the smoothness, brightness and whiteness for which European-made A2s are renown, but has the opacity and bulk associated with Asian-manufactured A2 coateds. In other words, it has the printability positives of an European coated sheet, while bringing the enhanced runability and bindery performances seen in Asian coated papers,” says Hoffman.
“Too often, A2 coateds are engineered to do one thing really well: to be really white or really bulky, whereas Maxi is engineered to be a good all rounder. The silk sheet in particular has dried better and shown less scuffing than other European A2 coateds during testing.”
Another component in Maxi’s holistic appeal is its manufacture and what the paper offers in terms of its environmental and Triple Bottom Line (TBL) characteristics and specifications.
Hoffman says early last year, TBL reporting — which is about measuring, managing and disclosing social, economic and environmental performance — was making more and more noise on EDP’s radar.
“Our market research beyond those preliminary observations told us that TBL was going to be very important: it certainly has been overseas, and now that all-encompassing environmental reporting is washing into Australia. End users are leaning towards products that do more than just answer their printing needs.”
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.
Sign up to the Sprinter newsletter