Digital specialist EFI is holding a three-part webinar series, covering opportunities across corrugated to personalised print.
The company says that industry analysts worldwide agree that corrugated is the fastest growing market in print, driven by changes in consumer buying habits, trends such as box-to-shelf packaging and huge advances in digital print technology.
Megan Bisson, senior regional marketing manager, APAC, EFI, says, “Making the move from traditional to digital requires an adjustment of business planning, processes and staffing responsibilities. However, companies who have made the move are expanding the suite of products their business offers, increasing volume and lowering their costs. These companies have also opened themselves to short run, personalised work on a wide variety of applications, particularly corrugated.”
The first session, which takes place on Thursday, November 22 from 1-2pm AEDT, covers the benefits of digital printing, and the best ways to sell digital print and ensure return on investment.
The second webinar takes place on December 6, covering brand owners, and how to stand out in the market by ensuring consistent colours across mediums, personalising print with variable print data, while examining successful customer stories.
The third and final webinar will wrap up the series on December 20, 1-2pm AEDT, covering higher-level personalisation, variable content, automating workflows, and white space advertising.
EFI has recently announced the dates for its 20th edition of user conference Connect, taking place on January 22-25. It will be the first Connect for new CEO Bill Muir, taking place at the Wynn, in Las Vegas.
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