Click here for more coverage of the Breakfast Briefing.

The topic of digital displays was just one of many topics under the spotlight at the recent ProPrint Breakfast Briefing on the Gold Coast, which examined the opportunities in the wide-format sector.

Marshall Scott, national marketing manager of Goa Billboards, told the 70 guests to “breathe a sigh of relief” because there will always be room for print and digital.

But he said for Goa, “the digital network is 5% of inventory but it’s 20% of our revenue”.

“It’s very high yielding, and it’s been able to provide a nice compliment to conventional wide-format print,” added Scott.

The prospects for digital screens were seconded by fellow panellist Steve Lambourne, who has owned and managed numerous signage companies over his 23-year career in the sector.

Lambourne, who is active in digital signage through his outfit LED Colour, said that electronic displays will have a “huge impact on the market”, but there will still be a place for both digitally printed and screen-printed work.

“Screen printing is going to be there for a long, long time, and so is digital printing. LED and plasma screens can’t take over everything, but that’s certainly the direction in which it’s moving,” said Lambourne.

“Look, even traditional sign writing is still there. That’s something that everyone thinks has been phased out for the past 20 or 30 years, but signwriters are still in demand.”

The Breakfast Briefing was held in April to coincide with Visual Impact Image Expo on the Gold Coast. We are now making available video and photos from the event.

The ProPrint Breakfast Briefing was proudly sponsored by Fuji Xerox Australia.

Click here for more coverage of the Breakfast Briefing.

Click here for photos from the event.

Click here for a video of highlights from the morning session.

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