Print worth its weight in gold

Catalogues and flyers are continuing to take the advertising world by storm according to a survey by Australia Post, and will be the subject of two PIAA free information sessions to be held in Sydney and Melbourne.

Love catalogues_ok

On Friday November 29 in Sydney and Wednesday December 4 in Melbourne printers are invited to find out what Australian consumers consider to be the most effective advertising channels for marketing messages – the PIAA says the answer will delight anyone in the printing industry. Vera Skocic, head of marketing and communications management services with Australia Post and Paul Fanthorpe, head of insights, will present key findings from the survey of 9,000 Australians. Bill Healey, CEO of the PIAA, says, “This is a good news report for our industry and a great opportunity to push the message to clients that print should be an integral part of any multi-channel communication plan.” The study, commissioned by Australia Post and conducted by Quality Online Research, surveyed 9,641 Australians nationally about their advertising preferences. For more information and to register (places are limited) visit the PIAA website, Details are as follows: Friday November 29, 2013 10am to 11.30am Graphic Arts Club, 182 Coward Street, Mascot (RSVP by November 25) Wednesday December 4, 2013 11am to 12.30pm Printing Industries Victoria Office, Mulgrave (RSVP by November 27)

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