Epson has renewed its global sponsorship agreement with the world’s biggest soccer club Manchester United. The technology company says renewing the agreement, which was first signed in 2010, will ensure it brings Epson products to customers in key markets, including office, commercial, healthcare, sports and other markets, and enhance its global brand awareness.
The deal is aimed at boosting Epson’s profile, and will ensure the company gets pitchside hoarding advertising rights. Epson will also supply Manchester United with its office products. Ian Cameron, general manager of brand communications at Epson, says the company believes the relationship will continue to play a key role in boosting its global profile and supporting business growth for products such as inkjet printers, scanners, projectors and smart glasses. Cameron says, “We are very excited to renew our global sponsorship agreement with Manchester United. The partnership to date has provided us with numerous benefits in key markets such as the office and emerging economies, and the renewal reiterates both organisations’ strong and ongoing commitment to excellence and to helping our customers to achieve their dreams.” He says, while the two organisations compete in different environments, they share a common commitment to ‘continuous improvements in performance and innovation, and to being an indispensable part of the community and the lives of customers and fans’. According to the agreement, Epson will continue to get exposure from stadium advertising rights during Manchester United games. And the manufacturer will supply the English soccer club with office and front-of-house printing and imaging equipment. Richard Arnold, Manchester United group managing director, says the club is proud of its partnership with Epson for the second time and that he recognises the value that ‘partnering with Manchester United brings to both the club and the partner’. Arnold says, “Already a household name, the company has shown the innovation and determination to take this name further, breaking into new and emerging markets. “We are happy to have played our part in this expansion, introducing its fantastic products to our global fan base. An example of this is Epson’s innovative 3D commercial projector featuring Manchester United players, which has been seen by more than 10 million people worldwide.”
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