Epson has wrapped up its three-day roadshow in Melbourne, Concepts in Colour, in which it brought along a suite of its printers, while giving talks on colour management basics, and workflow improvements for print shops.
Held at the Manningham Hotel in Melbourne, just off the Eastern Freeway, the event was easily accessible, with Epson indicating it may hold future roadshows there.
Romano Bacci, business manager, Professional Print Solutions, Epson, explains, “Concepts in Colour is about trying to help our customers understand colour, and how it is perceived. Within your business, if you are selling print, you are effectively selling colour.
“People are becoming more and more pedantic about how colour is translated or given to them, corporate colours are important, they are your brand.
“We are trying to give people knowledge about how colour is perceived, that they can use to modify their colour workflows within their business. By using them, and understanding how important it is, they can improve the quality of output that they give to their customers, or become more efficient in planning around colour, reducing wastage and redoing jobs.
“It was a basic workshop to get those fundamentals in place for people, then using the Q&A sessions afterward with our colour management experts afterwards to understand how they can interpret the information within their business.”
The focus on the show, from a hardware perspective, was Epson’s S and F series products, its SureColor high-end printers, and direct-to-garment/dye-sublimation options. Also on display were its more entry-level CAD devices, the T series, which it simultaneously promotes for the short-life poster market.
Bacci says, “While it was a colour concepts seminar, it was focused around our S and F series products. We find that photographers tend to understand colour, but do not know how to transfer that image onto paper or canvas quite as well.
“We had some wonderful questions from customers, which encouraged me. They see that what we have been talking about is giving value. We want to expand these types of events as we move forward.”
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