Packaging and printing pre-production solutions company Esko has been given the prestigious Red Dot Award for its product design with the CDI Crystal 5080 XPS flexo platemaking solution.
Thomas Klein, Esko’s vice president hardware says, “Based on past experience, market trends and a deep understanding of customer needs, we developed this innovative flexo plate making concept that simplifies the entire digital flexo platemaking process. We focus on improving the ease of use and ergonomics for the operator, which is handled through the hardware design as well as through the operator software interface. Designship helped us by translating this concept into the brilliant design for the CDI Crystal 5080 XPS.”
The CDI Crystal 5080 XPS was entered into the competition by Esko’s German design agency designship.
[Related: Resolution imaging adds third Esko machine]
Submissions were received from 54 countries, and all entered products were assessed individually by an independent international jury of more than 40 specialised design experts from various subject areas. Experts assessed the entries for three days both live and on-site. The awasrd is ot printing specific, it is open to products from every sector.
Thomas Starczewski, managing director, designship says, “We were delighted to win the Red Dot Award with this design for Esko. It is a major achievement that only was possible thanks to the great and in depth partnership we had with Esko’s development team on the Crystal project. We are pleased to share with Esko the honour we receive from well-respected design experts and to join the esteemed community of previous winners, including HP, Polycom, La Cimbali, Bosch and others.”
The Red Dot Award is organised by Design Zentrum Nordrhein Westfalen. The organisation appraises the best products of the year based on submissions from manufacturers around the world. Innovation, formal quality, functionality and ecological compatibility are just some of the criteria on which the decision is based.
The award will be presented at the Red Dot Gala on July 3 at the Aalto-Theatre in Essen. As part of the award, Esko’s CDI Crystal 5080 XPS will be displayed in the Red Dot Design Museum in Essen for a year.
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