National trade printer CMYKhub has made the decision to fill all of Whirlwind’s outstanding orders, despite the money being set to go to the liquidator.
It has not taken on Whirlwind’s commercial clients, remaining a 100 per cent trade-only printer.
It has also made offers of employment for 50 staff members that would otherwise be out of work. While staff were worried that taking on a new job would affect their FEGS application, both the liquidators and CMYKhub have assured them that is not the case.
This follows from CMYKhub purchasing some of Whirlwind’s equipment, alongside its Knoxfield factory, and its customer list, with Whirlwind CEO Andrew Cester telling Australian Printer, “It was difficult for them to come in at the last minute and deal with a difficult situation.”
Glen Francis, national communications manager, CMYKhub, says, “If you have an order in progress with Whirlwind, the team at CMYKhub has made the choice to produce and deliver this order even though the liquidator will be claiming the payment for it. This is a commitment we have made to support trade customers who would otherwise be left without the product they ordered. We are doing everything we can in difficult circumstances to produce these in a reasonable timeframe.
“On the decision to fill outstanding orders, and the fall of Whirlwind, we understand this is a disruptive time for many businesses in the industry that utilised their services for a number of products. It is also very sad to see the demise of a fellow family print business that were a respected competitor for many years.”
For former-Whirlwind customers which were purchasing items sold exclusively by the Melbourne-based company, CMYKhub says it is moving the products into its range, or providing comparative products where possible.
The early list includes:
420gsm Artboard Business Cards
352gsm Premium Uncoated Business Cards (Strathmore Smooth)
104gsm Premium Laser Letterhead (Strathmore Smooth)
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