U&I was formed four years ago by Nathan Butler and Cathryn Warren with the ethos of ‘get personal, get relevant and get results’. Since then it has developed personalised solutions that encompass print, email, web (including purls) and sms.
Michael Schulz, director at SOS Print & Media, speaking exclusively to i-grafix publisher Brian Moore at the launch announcement says, “This is an exciting new chapter for SOS Print + Media and U&I Direct. With the ever-changing world of media communication, the consumer is receiving their messaging in multiple, diverse channels, and this is a key strength we identified with U&I Direct and its capabilities.
“Not only did we consider them at the forefront of cross-media personalisation, we enjoyed and appreciated Nathan and Cathryn’s achievements in such short time, as well as their beliefs and goals for the business in the future. This sat well with our business objectives and strategically it’s a great fit for the both of us.”
With a strong 30 year background in litho, SOS was one of the first companies to embrace on-demand, digital print technology, and now has a battery of digital solutions in its Alexandria production centre. U&I Direct will now bring a further string to the SOS bow with the support of its clients and marketplace offering.
SOS is one of the largest remaining independent print businesses in NSW, with a $30m turnover and 125 staff. In addition of offset and digital printing it provides finishing and binding, warehousing and distribution; pre-media and IT services and print management.
Nathan Butler, CEO and co-founder of U&I Direct says, “Cathryn and I are very proud of our business, and even more so now with our new partnership with the team at SOS. Cathryn and I had absolute faith four years ago in where the on-demand, and personalised cross-media sphere was heading. Our personalised solutions encompass many varying industries such as children’s education, finance, entertainment, motor vehicle, liquor/alcohol, gaming, event ticketing, travel, finance, fragrance and beauty and telecommunication and we have enjoyed national and international recognition in our relatively small business life. We’re yet to find an industry that would not realise value from personalised communication.
“U&I Direct aim to drive increased response and revenues for our clients with our personalised cross-media programs and as such, the more success we bring to our client’s business, the more success is realised by U&I Direct. Our clients’ thanks and continued support of U&I Direct continues to drive us at all times.”
“Bob, Michael and the team at SOS have always been well respected and enjoyed a well earned reputation as a sound and profitable business, whilst always being positioned at the forefront of technological advancements. This is now more evident than ever before and Cathryn and I are proud to have them as our partners.”
“U&I Direct has grown from day one with year on year revenue increase and this is something we are immensely proud of. We have cash in the bank, no commercial overdraft and we run on profit, an area most of the print industry fails to comprehend, and the paramount ingredient to any business and its success. We couldn’t be any more comfortable and welcome an equity partnership with SOS. Not only are there numerous synergies for both companies with our future goals, but to have a sound and profitable partner which runs its business on the same fiscal beliefs as ours is ideal.”
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