Sydney-based Next Printing received silver recognition at the FESPA Awards in Munich in May for its innovative Clinique Hydration Station Pop-Up Store.
The concept for the pop-up store came about when Next Printing was approached by The Make Haus in tandem with Hatrik House and asked to convert an existing physical store in Mid City Centre, Pitt St Mall Sydney, one of the busiest streets in Australia, into a one-off pop-up store.
The pop-up store was intended to celebrate Clinique’s best-selling Moisture Surge Hydrator (one sells every four seconds worldwide) – the brand wanted to create a pop-up experience to welcome media and influencer guests.
“The purpose of putting in this pop-up is to elevate our customers’ experience by designing and creating a space that’s an immersive destination that’s not only exciting but also fun to everyone,” Clinique, Aveda & Lab Series ANZ at The Estée Lauder Companies brand general manager Corinne Duffy said.
Next Printing head of sales Pranil Chandra explained that the pop-up was possibly the largest single brand activation project undertaken by The Make Haus, as it occupied a floor space of 11 meters wide by four meters high.
The fit-out was created with Re-board as its primary component.
“This engineered paperboard has comparable strength to MDF, an FSC Certification, and a low carbon footprint. Of the built items, over 90 per cent were printed and constructed from 16mm Re-board, making it one of the most sustainable pop-up stores of the year,” he said.
Next Printing had less than five days to print over 70 sheets of Re-board, floor and window decals and additional materials and only two full days to install the entire carriage project.
“We were able to generate significant environmental benefits by using Re-board as the main substrate for this project. We used 70 sheets of Re-board with a total weight of 350kg. Alternatively, the customer would have had to use the equivalent quantity of MDF panels with a total weight of 1,820kg. This significant weight reduction lowered carbon emissions through both transportation and manufacturing.
“The pop-up was a huge success attracting a considerable physical turnout of patrons, whilst being simultaneously exposed to a large social media audience during the four-day period it was open to the public.
“We are proud that our commitment to Re-board and building sustainable activations has been recognised by winning silver at such a prestigious event. We thank FESPA for its dedication in building a community where hard work of specialist printers throughout the world is recognised,” said Chandra.
Two other Australian winners were recognised at the 2023 FESPA Awards in Munich: All About Graphics won Best In Show for a complex set of printing jobs delivered for an exhibition for Australian pop star Daniel Johns, while ImageBox Group won Silver for its refurbishment of the Australian Sports.
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