Bouyant organiser reports that many blue-chip manufacturers
are endorsing Fespa's role as a premier forum for the digital and screen
printing community.
To be held in
Geneva eight weeks before drupa in eight months time, confirmed space
bookings for the second Fespa Digital exhibition already match the 16,000m2
occupied by the inaugural event in Amsterdam in 2006. On this basis, FESPA
expects the eventual floorplan to show a significant increase in the total size
of the show, facilitated by the flexibility of the Geneva Palexpo exhibition
centre, which is designed to allow the show to grow organically around the
original core.
Frazer Chesterman, managing director for Fespa Events, explains:
"The exhibitors that have enlarged their stands for Fespa Digital 2008 tell us
that the additional investment is more than justified by the sales successes
that they generate at Fespa shows. This is backed up by the feedback we had
from exhibitors at our flagship Fespa 2007 exhibition in Berlin, 92 per
cent of whom said that the exhibition had met or exceeded their expectations."
According to Chesterman, exhibitors at Fespa Digital 2008
intend to show a larger portfolio of products than before, and they see next
year's Geneva show as the principal international showcase for wide-format
digital printing technology in 2008.
Luis Christophe, EMEA large format printing marketing manager
at HP, Corporate Sponsor of Fespa Digital 2008, comments: "For HP, the Fespa
Digital exhibition is a crucial event, as its ability to attract a large, yet
targeted audience is second to none. It is the perfect forum for exhibitors to
reach key decision makers. For this reason we are continuing both our corporate
sponsorship of the show, as well as our support of the Fespa Digital Print
Awards in 2008. We are looking forward to Fespa Digital, where HP will be
demonstrating its full portfolio of value-added products to enable print
service providers to expand their business opportunities."
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