The year’s big wide-format shows Fespa Digital, European Sign Expo and Fespa Textile have all sold out, with exhibitors snapping up every skerrick of floorspace. The event opens on March 8 at the RAI Exhibition Centre in Amsterdam, and now has more than 450 exhibitors who will showcase the latest in digital print technology and products and feature live demonstrations. The exhibition has branched out by collaborating with Avery Dennison to feature wrap vinyl digital print technology. The expo will showcase wrap vinyl using an inventive approach by launching the Fespa World Wrap Masters Competition, which will run throughout the expo.

Wrap masters from around the globe will be competing in Amsterdam’s Fespa World Wrap Masters Competition

Wrap masters will be competing against each other to wrap various items, including Audi A1 Sportsback cars. Head of Fespa Events Duncan MacOwan says the Wrap Masters Competition is an exciting addition to the expo and is also educational for competitors. “Avery Dennison is a natural choice for sponsor, we have seen some outstanding wraps created using their products and I’m sure this year’s World Wrap Masters competition will be no exception,” MacOwan says. “During Fespa Digital, wrap superheroes-in-training will also have the chance to learn from experts about how wrapping can diversify their business, as well as finding out the technical skills and dedication required to be a Wrap Master.”

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