FESPA Munich: Pattern Room the only Aust company to exhibit at tradeshow

Pattern Room was the only Australian company to exhibit at FESPA Munich, which took place last week.

Its owners Julia Van Der Sommen and Daniel Watts were at the tradeshow to outline the benefits of using Pattern Room, which puts hundreds of thousands of patterns in digital format at users’ fingertips.

“We launched the business in 2019 and we started our play in the Australian market. But we soon realised that the business extends globally, so decided to launch the business at a small regional trade show in Texas first, then at a slightly bigger show in Atlantic City in New Jersey, which was followed by FESPA Madrid in March 2020 – right when COVID hit,” Watts said.

“So we made the decision to exhibit at FESPA Munich, given that people see technology as revolutionary at this tradeshow.”

Van Der Sommen added, “We also knew that there were a lot of other players at this event who are great strategic alliances, and that’s one of the benefits of us being at FESPA Munich. It gives their customers more capability than they currently have to expand into new markets such as custom sportswear.”

At the tradeshow, Pattern Room demonstrated the ease in which it has changed one of the last vestiges of manual and inefficient processes in making garments, while allowing custom sportswear and clothing makers to create well fitted clothing.

Pattern Room’s Daniel Watts and Julia Van Der Sommen: innovative product promotion

Pattern Room’s focus is on the core styles, t-shirts, jumpers, jackets, track pants and shorts, leggings, skorts, etc. covering sizing from newborns (0000) to 28 in Women’s and 8XL in Men’s sizing.

Pattern Room has rejected the idea of unisex, believing that is code for “not fitting anyone well”. Instead, the team are focussing on patterns that create beautifully fitting garments that fit kids, women and men with western body shapes.

According to Watts, the main goal for Pattern Room to be at FESPA Munich was to educate the global market about the potential of what the business has to offer and the possibilities that can arise as a result of entering that space of play.

“It’s such a new concept; it’s never been done by anyone before. Pattern making still sees people drawing a piece of paper. That method is a 300 year old process that hasn’t changed in years. What Pattern Room does is throw all of that out the window and bring it into a digital era,” he added.

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