Next year’s Fespa in Holland will show printers how to exploit new growth opportunities in the printed interiors – predicted to be one of the fastest growing areas of print – at Printeriors 2016.
It will take place from March 8-11, in Amsterdam alongside Fespa Digital 2016, and will be demonstrating how print can be used to create statement interiors.
Presented in the form of a hotel, Printeriors will demonstrate the possibilities for print showcased in 16 room sets from lounges, bathrooms and bedrooms through to cafes, bars, meeting rooms and shops. This application-focused showcase will illustrate the expanding diversification opportunities available for wide format printers and aims to inform and inspire both the print and design communities to stimulate awareness in this area.
The showcase will be supported by a one-day conference on Thursday March 10 dedicated to printed interior design. During the conference, visitors will be able to hear from industry experts including interior magazine editors, branding suppliers, large format kitchen design specialists and ceramic printing experts. The sessions will focus on a range of topics including design for the workplace, vinyl applications for interiors, printed furniture and how to bring images to life with large format printing.
Roz McGuinness, divisional director, Fespa, comments: "Printed interior decoration is a strong diversification area for wide format digital printers and is making waves in the interior design and architectural industries. Textile for decorative applications was also one of the main growth areas highlighted in the Fespa Print Census. We know that an increasing number of our core Fespa Digital community already offer solutions in this field, and therefore want to ensure that we are proactively highlighting the opportunities to those who may still be considering the value to them.
"There are numerous possibilities for printers in this sector including walls, floor coverings, textiles, furniture and accessories. For 2016 we have chosen a hotel theme so that we can highlight the different techniques and applications that can be created using print across a number of interior environments. It will cover the complete gamut from ceramic tiles in bathrooms to printed cushions and curtains in the lounge or bedroom. The Printeriors showcase and conference will once again provide both printers and designers a place to visualise how print can transform ordinary interiors into the extraordinary."
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