Flash Graphics has installed its fourth Océ Arizona flatbed UV printer, with its machine being the 4000th to roll off the Océ production line.
The new Arizona 660XT will join two others currently operating at the company’s Sydney facility, and is extra capacity. Director Fred Uden says, ““Sitting on your hands doesn’t create more sales, but selling quality solutions does, and that means we need quality technology. And the market is picking up, retailers are opening new stores, and we are there to meet their needs. Well produced POS drives sales for them, and sales of course are the key part of their business.”
The new Arizona, the 660XT has gone straight onto the two shift system at Flash. The company is growing its market, both its share of the market, and by driving the market too. One example of this is in its innovative use of textiles, which is a growing part of the business.
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Flash Graphics is well known for operating at the top end of the quality scale, it produces POS for cosmetic and luxury brand goods. Uden says, “We started out as a photo lab and that commitment to photo quality in all our work stays with us, however we print. We are not 500sqm an hour printers, achieving the highest quality is always our goal, which is why we partner with Arizona.”
That consistency of quality is crucial to the Flash customer base, which is both discerning and demanding. Uden says, “When it comes to print technology we need to be assured that the deliverables we promise to our customers are followed through on, and Arizona allows us to do this.
“Our customers such luxury car brands have our POS in their showrooms to be viewed close up. It has to be perfect, to reflect their brand values and positioning.”
It was eight years ago that Flash took its first Arizona, the flatbed T220, it since bought a 250GT, a 350XT, then a 550GT, and now the 660XT. Uden says, “Clearly we have a strong relationship with Canon. The technology of Arizona is to my mind world class, it delivers consistent high quality, but allied with that is service support that we receive, which has served us very well for the best part of a decade now.”
Flash is owned and managed by a trio of long time partners; Fred Uden who has been with the company for 18 years, Peter Maddison who was one of the founders a quarter of a century ago, and Tony Boulton who came on board 12 years ago. Stability in a turbulent market has served the business well, with the quality focus enabling it to win and maintain clients.
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