John Weaver, head of the Weavers Design Group and author of the Marketing your Printing Business training manual will be available on the stand each day of the exhibition providing tips and advice for printing companies looking to create a marketing edge.

A graphic arts professional with more than 35 years experience, Weaver spent more than three years compiling the manual drawing on his experiences as a graphic designer, business manager, marketer, print buyer and print manager.

The manual answers the “how do I do it?” questions. There are detailed templates and explanatory guides for every section – from the basics of writing to clients (what do I say?) to monitoring and measuring campaign results – the basic work has been done for you.

Weaver will be available on Wednesday May 4 between 10am-1pm; Thursday May 5 from 2pm-6pm and Friday May 6 from 10am until the show closes at 4pm.

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