Fuji Xerox Australia is spreading its print tendrils further across the country with the opening of a new print centre in Western Australia, and revealed plans to open two more shops in another two locations.

The supplier giant’s print centre – called Luminate – marks part of a company rebrand of its existing PrintWorks businesses in WA.

Fuji Xerox says the print hub will provide document management, print and copy services firstly to students at Edith Cowan University (ECU) in Perth.

Promotional material rolled out for the service states, “Luminate by Fuji Xerox facilitates creation, whether that’s through print or something else entirely. Luminate’s services are the gateway to design, fresh thinking and document production.”

The Fuji Xerox branded centre at one of Western Australia’s biggest universities represents a partnership between the supplier and the school.

In an internal communication sent out to students, the university stated, “ECU and Fuji Xerox have come to an agreement that student printing prices will massively reduce from the commencement of Semester 2.”

The cutthroat price drop has seen a 50-page colour thesis that would normally cost $45 reduced to $11.

The Fuji Xerox parent company also owns its separate print division called Fuji Xerox Document Management Solutions (FXDMS), an operation that competes in an open market – often against Fuji Xerox customers.

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