Fujifilm BI inaugurates new Melbourne facility and showroom

Fujifilm Business Innovation Corporation has officially opened its new facility and showroom in Richmond, Melbourne, bringing under one roof all of its Australian subsidiaries.

The move follows its recent name change in Australia – from Fuji Xerox Australia – as part of a region-wide rebranding initiative.

The facility now houses:

  • Fujifilm Business Innovation, which provides document-related solutions and services based on office multifunction devices, printers and production printers;
  • Fujifilm Upstream, the company’s managed print services provider;
  • Fujifilm CodeBlue, its IT managed services subsidiary and the most recent addition to the Fujifilm family in Australia.

Fujifilm Business Innovation Corporation corporate vice-president Ken Sugiyama, who is responsible for the company’s regional operations in Australia and New Zealand, officiated the facility inauguration.  

“Today is an important day, because this is the first time we have seen all of our Australian subsidiaries come together under one roof. We have done this to accelerate our ability to provide innovative solutions to help our customers in Victoria,” he said.

“Opening this new facility today, with its special focus on technology and innovation, is exciting. Only 14 days ago, we celebrated one of the most important changes in our company’s history as we changed our company name after 60 years in Australia.

“Our new name and our new facility here signal our ambition to become a true global leader delivering innovation to our customers’ businesses. We are not just a box or equipment company any longer. We are now a solution provider. This facility is a demonstration of how we are investing in our customers, our people and the community.

“As Fujifilm Business Innovation Australia, we look forward to building on our close relationship with other Fujifilm companies and leveraging the innovative technologies we have developed to introduce even better products, services and solutions to our Victorian customers in the months to come.”

(From left to right): Gary Pert, CEO, Melbourne Football Club; Takayuki Togo, managing director Fujifilm Business Innovation Australia; and executive general manager Gavin Gomes at the Melbourne HQ launch event

Fujifilm Business Innovation Australia managing director Takayuki Togo, who was also at the inauguration, said by using multifunction printers as a gateway to combine the important assets of paper and digital information and improve customers’ business processes, it will build solutions that create more value for customers’ business which will help them accelerate their success.

“This is an exciting time in our history of delivering leading innovation in document-related solutions, services and technologies to Australian customers,” Togo said.

“This showroom will be the place where our Melbourne-based customers and partners can come to see the latest technology available from our organisation and the place where new technology will be launched to our Melbourne customers.

“In the future, we will be able to showcase new innovative solutions that utilise cloud, artificial intelligence and the internet of things to help businesses to be more productive and efficient.

“We remain committed to delivering innovative and sustainable solutions now and into the future. In the next few weeks, we will be announcing the introduction of new products to the Australian market under our new brand name and in our new facility here. Fujifilm Business Innovation is set for success as we continue to look for new ways to help our customers do more.”

Most recently, Fujifilm Holdings Corp also announced it is has set up three organisations to represent its interests in the fields of healthcare, imaging and graphics, while also naming a new global chairman and president.

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