Fujifilm Business Innovation Aust gets in on labels with exclusive reseller deal for the Epson SurePress L4533

Epson has announced it has signed an exclusive reseller partnership deal with Fujifilm Business Innovation Australia (Fujifilm BI) to sell and service the Epson SurePress resin-based industrial label printing range in Australia.

The deal builds on a 15 year relationship Epson has enjoyed with Fujifilm BI, which under its previous name of Fuji Xerox Australia has distributed Epson’s large format printers for many years.

This new partnership gives Fujifilm BI exclusive access to sell and service the Epson SurePress L4533 series nationally.

Epson SurePress
The Epson SurePress L-4533AW digital label press

Fujifilm Business Innovation General Manager, Graphic Communication Services, Chris Lynch said: “We are very excited to be able to offer our existing clients including commercial printers an opportunity to broaden their own market reach with the addition of these Epson SurePress devices.

“In particular, for those looking to diversify and extend upon their current print offer to their own customers. The label market provides a perfect opportunity for this as demand continues to grow year on year.”

Lynch says Fujifilm BI will address the growing demands of commercial printing companies wanting to enter the label market and the trend of commercial printing companies needing to expand their service offerings to their customers.

Recession-proof labels

Label production has proven to be recession proof during the COVID-19 pandemic and FUJIFILM BI, with its extensive sales and service team is well positioned to market and maintain SurePress to the commercial print market in Australia, Lynch added.

Epson Australia managing director Craig Heckenberg says Fujifilm BI will bring a unique perspective to the label market

Epson Australia Managing Director, Craig Heckenberg, told Sprinter Fujifilm BI were an ideal choice as a reseller of the SurePress due to the company’s national presence.

“They have a national presence, strong reputation for supporting their customers and a specialised sales force,” Heckenberg told Sprinter.

Heckenberg also added as a leader in digital printing solutions, Fujifilm BI will bring a unique perspective to the label market.

“Label production is currently one of the strongest printing businesses maintaining stable demand in Australia and worldwide,” Heckenberg said.

“Commercial printers in Australia looking for diversification can address the label market far more efficiently with SurePress products and this means more local production, a faster response to the supply chain, variable data, customisation and versioning and better security.

“As a leader in digital printing solutions, Fujifilm BI brings a unique perspective to the label market. They are also able to offer the extensive service and support coverage for Epson SurePress products that the market requires.”

Epson says the SurePress range has been designed for printers seeking to move into the digital age, either for the first time or as an expansion.

SurePress devices combine digital image processing with the latest ink and drop-on-demand print technologies to facilitate flexible production with outstanding print quality. They produce labels with exceptional colour and resolution on a wide range of industry standard substrates, without the need for special coatings or pre-treatment.

The SurePress machines are easy to operate, simple to install, and support a wide range of industry standard finishing equipment. They are particularly suited to short and ultra-short length jobs where they offer rapid and cost-effective turnaround. They deliver a precise, premium product with low running costs, minimum maintenance and low downtime.

For more information on Epson’s SurePress range go to: https://www.epson.com.au/surepress

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