The local FUJIFILM Graphics Systems (FFAU) and FUJIFILM Business Innovation (FBAU) sales teams will soon merge, creating a single, go-to-market sales team.
In a letter to staff, FUJIFILM Graphic Communications senior general manager and head of Oceania, Yoshitaka Nakamura, provided an update on the changes that will take place on 1 April 2025 and then progressively over the following 12 months until 1 April 2026.
“I would like to provide an update following the communication in November announcing the decision to implement a business unit responsible for the overall execution of both digital and analogue product offerings within the Graphic Communications space from FBAU and FFAU, with a focus on workflow software,” he said.
“I am pleased to advise a decision has been made to centralise the Graphic Communication sales function, which means we will be merging the FBAU and FFAU sales team under one leader effective 1 April 2025.
“Our intention is to ensure we have a sustainable Graphic Communication business aligned with our growth ambitions to capitalise on market share within the industry.
“This merger will happen in a phased approach as we will gradually transition the FFAU sales team over to FBAU. The first phase will see key FFAU employees transfer across to FBAU effective 1 April 2025.
“By the end of FY25 (1 April 2026), we expect the FFAU sales function to come across to FBAU. The result will be one team led by Steve Fisher, Head of Graphic Communications, FBAU.
“Centralising this business means we can more effectively offer customers our entire portfolio of Graphic Communications products and services, maximising value for them and our business.
“This sales function will focus on both analogue and digital products whilst also driving a focus on software solutions within the graphic communications market.
“This change will also see the transfer of the Wide Format business from FFAU to FBAU. FFAU will continue to have a focus within the graphic communications market as they will continue to deliver analogue products (plate and chemical).
“Our business continues to evolve and adapt to the changing market, geo-political conditions and demands for printing and graphics. One thing that will always remain is our commitment to our people and providing the best possible outcomes for our customers.
“If you have any questions about this update, please do not hesitate to reach out to Steve Fisher, Head of Graphic Communications steve.fisher.js@fujifilm.com .
“Thank you for your attention to this important update,” Mr Nakamura’s letter concluded.
Sprinter understands the appointed of Mr Nakamura in November was to assist with the merger of the two Graphics Communications businesses. Also in November 2024, Steve Fisher’s role changed and he was appointed Head of Graphic Communications.
Under the new structure, Roger Labrum will move from FFAU and back to the FBAU business where he previously worked. Labrum will take up the position of National Sales Manager – Graphic Communications – reporting to Steve Fisher.
Reporting to Labrum will be three account managers from the FBAU business as well as three account managers from the FFAU business that are expected to transition to the new ONE FUJIFILM business before 1 April 2026.
Glenn Conyers will be moving across from FFAU to the new organisation as A/NZ Portfolio Manager – Wide Format reporting into Steve Fisher.
Justin Kirkland, currently Account Manager – Graphic Systems for New South Wales will move across from FFAU to a new role as National Specialist – Wide Format reporting into Glenn Conyers.
Sprinter understands that FFAU Division Manager – Graphics Systems, Troy Neighbour, will not join the new business from 1 April 2025 and will leave the organisation.
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