Garry Knespal, executive officer, GASAA old Australian Printer, “We hope to educate printers on how they can bridge the great digital divide with different and more effective ways to reach out to the customer.”

Some 60 people attended the seminar which featured presentations by Rafi Albo, the founder of creative agency Sega Marketing who presented to the audience how one-on-one marketing can help a business engage personally with their customers. Pat McGrew from HP spoke about promoting data driven customer communications and integrated marketing practices and Lisa Watson from HP also educated the audience during the two hour seminar.

Pat McGrew, production mail evangelist for inkjet highspeed press solutions, HP told Australian Printer, “We like to educate the market and let the market understand what the possibilities are.”

Lisa Watson, regional segment manager HP Indigo and Inkjet press solutions Asia Pacific, HP told Australian Printer, “What we like to do is open people’s eyes about the potential within the world of digital printing.”

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