GENR8 Printing has been on an investment spree as the company prepares itself for growth. One of its latest press acquisitions is a new Ricoh Pro C7500 with 5th colour, which it purchased through Pivotal Business Systems, for its small format department.
Pivotal Business Systems managing director Gerard Maher said Moratidis closely evaluated Ricoh’s evolving technology through demonstrations and sample testing, particularly around the Ricoh Pro C7100 and 7200 series.
While those models sparked interest, it was the unveiling of the Ricoh Pro C7500 at drupa that ultimately sealed the decision. Its expanded colour capabilities, advanced media handling, and integrated automation aligned perfectly with GENR8’s creative ambitions and operational needs.
“GENR8 Printing was looking for a solution that could elevate its creative output, improve production efficiency, and support growing demand for specialty print applications,” Maher said.
“As a business focused on bespoke, high-quality work, it needed a press that could deliver exceptional detail, handle a wide range of media, and offer advanced colour capabilities beyond CMYK.
GENR8 Printing owner Yianni Moratidis told Sprinter this is the company’s first deal with Pivotal Business Systems and that it is excited about the possibilities this press presents.
“We’ve been in talks with Pivotal Business Systems since the Ricoh Pro C7100 was launched, but it wasn’t the right time for us to make the investment. When I saw the Ricoh Pro C7500 at drupa, it blew me away. We then made the investment in this machine late last year,” Moratidis said.
“Up till the install of the Ricoh Pro C7500, we’ve been using our Konica Minolta machine. It’s been a great machine but I’ve been keen to explore what the 5th colour option can do for our clients.
“The quality that’s coming out of these new Ricoh machines, and especially having the option of the 5th colour, means it’s going to expand our colour gamut. We’re not a high-volume print house, even though we can do it, so we have to focus on bespoke clients as well.”
The Ricoh Pro C7500 digital colour press with 5th colour option delivers true production-level performance.
Powerfully robust and creatively engineered, the Ricoh Pro C7500 with 5th colour option enables enhanced performance, upgraded media handling, and built-in automation – for users to take on more work and meet the growing desire for creative communication that engages audiences and drives actions.
It prints at speeds of up to 95 pages per minute, with a maximum paper capacity of 16,200 sheets. It supports media from 40gsm to 470gsm, prints at 2400 dpi by 4800 dpi resolution ensuring sharp detail and vibrant output across a variety of substrates, takes on oversized options up to 49.6-inches long, and includes professional inline finishing.
Automation features include colour calibration, front to back registration, auto duplexing simplified operations, and reduced manual intervention. The inclusion of a cover inserter for GENR8 further enhances production, supporting faster turnarounds and delivering a more refined finish.
Its fifth colour station, configured with white, clear, gold, silver, neon pink, neon yellow, and invisible red, allows users to expand its colour gamut and offer premium finishes for clients seeking standout visual impact.
Applications can be elevated with premium gold and silver, while neon pink or neon yellow can be used for high-impact messaging.
The machine opens the door to a new set of customers with invisible red for affordable security on certificates and tickets. Apply white as a base layer to deliver incredible graphics on coloured and transparent media. Clear can also be added to photos and logos for a slick look and to explore unique patterns for luxury effects.
GENR8 Printing selected the white, gold, gold metallic, neon pink, and neon yellow configuration.
“The print quality and details on this machine are amazing – even on thicker stock, you’re able to throw more ink density on and still get a beautiful finish. We ended up getting the cover inserter as well, so that automates our booklet making,” Moratidis said.
“Everything’s now done through the Pro C7500 and we’ve barely used our Konica Minolta since installing this press. We have a year to go on the lease for the Konica Minolta machine, so we’ll keep it as a back-up unit for now, in case we ever need it.”
“The installation of the Ricoh Pro C7500 at GENR8 Printing highlights Pivotal’s continued commitment to delivering tailored, high-performance solutions to forward thinking print providers. With a deep understanding of Ricoh’s technology and a long standing relationship with the manufacturer, Pivotal was able to guide GENR8 through the decision making process with confidence and clarity,” Maher said.
“This install reinforces Pivotal’s reputation for pairing the right technology with the right business goals. It also showcases the team’s consultative approach, technical expertise, and ability to support clients as they expand into new creative and commercial opportunities. For Pivotal, it is another example of helping a growing print business unlock its next chapter.”
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