Print, signage, display and installation company Grand Print Services has received an honourable mention at the Outdoor Media Association’s (OMA) Grand Prix 2021 Creative Collection competition.
The client involved in this project was Mecca Cosmetica, for its The Beauty Spectacular Gift Card Vending Machine campaign.
Australian Avocados’ Our Green Gold campaign won the overall Grand Prix winner for 2021 award, while The Art Gallery of NSW also had an honourable mention for its campaign Archibald 100. However, neither of these projects has a printer involved.
The Grand Prix winner and honourable mentions were chosen from 22 campaigns which were all winners of the quarterly Creative Collection competition. In total, 120 campaigns were submitted for judging in 2021.
OMA CEO Charmaine Moldrich said, “Selecting the best of the best is never an easy task. It becomes more difficult each year as the advertisers and agencies tap into the channel’s potential.”
Enigma managing director Chris Laws, who was also one of the judges said, “The entries in this year’s Grand Prix reflected the variety of forms great Out of Home creative can take, from classic single-minded impact to tech that positively disrupts the customer journey. Creative standards were brilliant across the board with a real diversity in formats used. Out of Home’s in great shape.”
Also judged on the day was the quarter four competition, with 32 entries submitted by OMA members including: Australian Outdoor Sign Company (AOSco), JCDecaux, oOh!media, QMS Media, Shopper, TorchMedia and Val Morgan Outdoor.
Mecca Cosmetica won in the Innovation in Out of Home category for itsThe Beauty Spectacular Gift Card Vending Machine campaign. Grand Print Services was the printer involved in the project.
AOSco head of sales Jesse McIntyre who was also a judge, said, “Above all, the best Out of Home creative should be more than just something great to look at; it should be fun! It was great to see campaigns that bring the joy and happiness recognised in the quarter four competition.
“These are the types of campaigns that should be encouraged and that really showcase the creative potential of the Outdoor channel.”
Prior to this, Grand print Services won two of OMA’s Q2 2021 Creative Collection categories, showcasing strategic use of simplicity and context in the campaigns.
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.
Sign up to the Sprinter newsletter