Graphic Arts Supplies appoints sales manager as WA expansion gathers pace

Above: Len Page

South Australia-based Graphic Arts Supplies has appointed former Starleaton executive Len Page as state sales manager for Western Australia as the large format supplies continues its expansion. 

“Len brings a wealth of knowledge in large format equipment with more than 20 years in this industry and the Perth market,” said Steve Murphy, sales director of Graphic Arts Supplies.

Perth-based Page was previously state manager for Starleaton. Prior to that, he was national service manager. Page has also previously held sales and management roles for DES, Anitech Services, Imagetec Solutions, and BG Australia.

“Graphic Arts Supplies is a leading Epson, Mutoh, and Roland DG Dealer and Len is already well trained in these core brands,” said Murphy.

Graphic Arts Supplies first launched in WA 18 months and has since significantly increased its stockholding to keep up with customer demand, Murphy told Sprinter.

“We could not be happier with the start to the year and the opportunities that have arisen especially in WA. When we heard Len became available, we moved all stops to bring him on board,” Murphy said.

“Graphic Arts Supplies’ view is that Perth and the broader WA market is a very important market and one that we take very seriously. While other players may focus on the eastern seaboard, it is Perth that we think has the best potential for growth.

“With the sad downfall of Starleaton, a lot of customers in WA and Perth have been let down and we want to quickly assure the market that we will be there to help and carry good stocks of ink and other consumables. We have spoken with suppliers regarding our intention to help support this market and give customers choice.”

Murphy, along with his business partner Michael Clarke, acquired Adelaide-based Graphic Arts Supplies six years ago. Since then, the company has doubled in size and staff, with Murphy anticipating 20-25 per cent revenue growth this year, as well as potential expansion outside of SA and WA later this year.

“We have completely transformed the business from being a traditional offset supplier to a 100 per cent digital and large format,” said Murphy of the company’s growth.

In September 2023, the company announced it would represent Mutoh products in SA and the NT, supplying the full range of eco-solvent, UV and sublimation printers, and its cutters and plotters.

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