Sampson, whose past speeches have received rave reviews from the likes of Macquarie Bank and Billabong, will present “Creativity & Innovation – the Destiny Makers” at the Sydney trade show.

Sampson achievements include co-founding ‘Earth Hour’, which had more than 1 billion participants in 2009. His other claims to fame include climbing Mount Everest unguided and a nomination for GQ’s Man of the Year.

The speech will be based on his life experience and explore ideas of innovation, cultural change and problem solving.

“It works from the premise that creativity has the power to change the world, but fear has the power to stop that from happening,” he said.

“The most successful leaders and organisations of the future will be the ones than can successfully balance both.”

Attendance to the session on 5 May will be free, though PrintEx11 delegates are encouraged to book their spot at www.printex.net.au.

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