A new quarterly magazine for David Jones printed by IPMG-owned Hannanprint has rolled out across the country, with a print run rivalling the highest read fashion mags in Australia.

Hannanprint won the David Jones mag contract in May following a short tender process held by publisher Medium Rare, and has finalised printing of the first edition.

The 180-page magazine, which is titled Jones, has a print run of 250,000, with copies mailed through direct mail firm Adsend to select customers and David Jones stores across the country.

Its print run more than triples Australia’s highest read fashion magazine Marie Claire’s monthly circulation which sits at around 80,000.

A large portion of the issue is set to be distributed through David Jones’ 40 Aussie stores as a gift with purchase, and the rest sold over the counter in-store and through newsagents for $9.95.

Jones’ inaugural issue also features 71 full pages of advertising from glamorous brands such as Dior and Gucci.

Hannanprint also prints Woolworths Fresh Magazine, the most read magazine in Australia with a monthly circulation of 1.5 million – which has doubled since last month and expects to reach some 2 million during christmas.

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