Heidelberg's consumables
range currently known in the Australia/New Zealand market under the brand name Superdot
will be re-branded Saphira, in line with this new global naming convention.

Kevin Birch, product manager Consumables for Heidelberg Australia and New Zealand says, "This is only a change in name for our existing consumables
product range sold throughout the region. Of course we remain committed to
providing our customers the same exceptional performance they have come to
expect with our comprehensive range of reliable quality and cost-effective
consumables solutions."

With the new globalised re-naming starting from drupa 2008, the Saphira
name will represent a wide portfolio of high-quality consumables suitable for
both standard print jobs and special applications, and for all production
requirements in prepress, press and postpress.

All consumables bearing the Saphira name have been tested for use in Heidelberg solutions, and says
the company help the user benefit from the full range of functions the
equipment offers, thus ensuring first-class print results. Saphira products
also meet all industry standards on environmental protection and make a real
contribution to securing the investment in the equipment used.

Bernhard Steinel, senior vice president Service at Heidelberg says, "All
consumables marked with the Saphira name represent top quality combined with
excellent and professional application advice. When they compare what is
available on the market, our customers may be surprised to discover that the
Saphira portfolio offers the best price/performance ratio in the industry."

All
Saphira products are available from the usual outlets, and for those customers
who are registered, they can also be ordered 24 hours a day from the Consumables
Online Shop.

In
the future, Heidelberg plans to complement its
Saphira products by including consumables from other manufacturers in its
range. These products will appear under their own brands

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